The Backstory of Your Brand
The elemental nature of a brand backstory functions as a catalyst for consistency [...]
Mobile User Experience Considerations for Your Brand
More and more brands are focusing time and energy on creating a mobile-first [...]
Zero Moment of Trust Earns Consumer Respect and Brand Loyalty
Zero Moment of Trust earns your brand consumer respect and loyalty. The Zero [...]
Digital analytics in social media and mobile marketing
In this lecture I explore core concepts related to digital analytics, with a [...]
Brand identity and positioning and how it relates to personas
This presentation discusses core concepts relating to brand identity and positioning, and discusses [...]
Basic concepts in social media marketing
This first lecture of the semester focuses on basic personal branding concepts. It [...]
Accounting for privacy and properly managing PII in the development of mobile apps
It behooves mobile application developers to adopt privacy aware best practices as part [...]
Luxury marketing exclusivity versus ubiquity
What is "exclusivity" if it's accessible to everyone? That's a central premise discussed [...]
Actively moderating a social community increases consumer engagement with brands
This report "Evaluation Framework for Social Media Brand Presence" (.pdf) by Auto-ID Labs, [...]
Bottom of the pyramid markets as sources for radical innovation
Bottom of the pyramid (BOP) markets offer individuals and firms opportunities to develop [...]