Blog 2017-01-11T22:50:35-06:00

Zero Moment of Trust Earns Consumer Respect and Brand Loyalty

By | January 24th, 2015|Categories: Mobile, Trust|Tags: , |

Zero Moment of Trust earns your brand consumer respect and loyalty. The Zero Moment of Trust construct leverages Google’s concept, Zero Moment of Truth (ZMOT), which essentially [...]

Digital analytics in social media and mobile marketing

By | January 17th, 2015|Categories: Digital Analytics, Lecture Series|

In this lecture I explore core concepts related to digital analytics, with a particular focus on the basic elements needed in social media and mobile marketing analytics. [...]

Brand identity and positioning and how it relates to personas

By | January 17th, 2015|Categories: Branding, Lecture Series|

This presentation discusses core concepts relating to brand identity and positioning, and discusses fundamental concepts in developing and maintaining a persona. Social Media Personal Branding Lecture 2 [...]