Accounting for privacy and properly managing PII in the development of mobile apps
It behooves mobile application developers to adopt privacy aware best practices as part [...]
Actively moderating a social community increases consumer engagement with brands
This report "Evaluation Framework for Social Media Brand Presence" (.pdf) by Auto-ID Labs, [...]
Evaluating social media monitoring platforms
This research paper from the Innsbruck Semantic Technology Institute and Fraunhofer Institute for Industrial [...]
Behavior based personalization implications in customer loyalty and CRM
This thesis document outlines the marketing issues and implications related to behavior based [...]
Facebook data visualization codex
Here's another example of Facebook data visualization techniques focusing on an individual's social [...]
Let’s watch the watchers
This is a general meme regarding behavioral tracking. Mozilla just launched new add-0n [...]