Mobile User Experience Considerations for Your Brand

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Mobile User Experience Considerations for Your Brand

More and more brands are focusing time and energy on creating a mobile-first ethos within their brand ecosystem. Looking to a near future where many interactions consumers have with a brand will be through the scrim of a digital screen, what considerations and implications should brands concern themselves with when looking to engage a mobile-only consumer? How have brands like Mercedes-Benz, Sainsbury, and Google created mobile user experiences that have enhanced their brand reputation with their targeted audiences?

This lecture delves into those core issues:

Some top considerations and implications discussed in the lecture:

  • Consumer identity increasingly tied to mobile
  • Identity management and privacy- first ethos are must haves to earn trust
  • Wearables will become mobile digital assistants
  • Pinpoint personalization is an expectation now, even if it’s still many years out
By | 2015-08-24T14:24:11-05:00 March 5th, 2015|Branding, Mobile|0 Comments

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