Discover Phase: Understand and determine proper alignment with Mercedes-Benz corporate branding guidelines; creating a content marketing rubric and framework that aligned with these guidelines. Dream Phase: Iterative collaboration with lead agency in creating appropriate storylines by interviewing clients, AMG product managers, mechanics, and brand enthusiasts. Design Phase: Using the insights derived from the Discover and Dream phases a Social Media Creative Brief was created, which directed the form and type of content specifically designed to appeal the emotive nature of owning and driving a Mercedes-AMG. Deliver Phase: Creative Agency, Core Twelve executed the creative strategy. Note: This work was conducted during my engagement with Core Twelve.