Mercedes-AMG Driving Academy U.S.

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Mercedes-AMG Driving Academy U.S. 2017-01-14T18:45:53-06:00

Project Description

Project Brief

LOCATION: ATLANTA, GEORGIA: Comprehensive social media marketing strategy incorporating rich imagery and videography to elucidate the sheer power and excitement of driving a Mercedes-AMG. An important facet of these visual narratives was to demonstrate the sense of worldwide community and appeal of the Mercedes-AMG brand as well as showcase the excitement of participating in a U.S. Driving Academy event.

Representative Work Product

Project Phases

Discover Phase: Understand and determine proper alignment with Mercedes-Benz corporate branding guidelines; creating a content marketing rubric and framework that aligned with these guidelines. Dream PhaseIterative collaboration with lead agency in creating appropriate storylines by interviewing clients, AMG product managers, mechanics, and brand enthusiasts. Design PhaseUsing the insights derived from the Discover and Dream phases a Social Media Creative Brief was created, which directed the form and type of content specifically designed to appeal the emotive nature of owning and driving a Mercedes-AMG. Deliver Phase: Creative Agency, Core Twelve executed the creative strategy. Note: This work was conducted during my engagement with Core Twelve.

Discover Phase 100%
Dream Phase 100%
Design Phase 95%
Deliver Phase 90%
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