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BoomTownROI Product and Sales Development

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BoomTownROI Product and Sales Development 2017-01-14T18:38:50-05:00

Project Description

Project Brief

LOCATION: CHARLESTON, SOUTH CAROLINA: Functioning within three divisions: Product Development, Product Marketing, and Sales. In product development, functioned as a senior product manager focused on seller lead generation suite and predictive CRM mission teams. In product marketing, focused on aligning product brand messaging with sales. In sales, focusing on streamlining brand and product messaging with sales development representatives (SDR) to increase closed deal capture rates.

Representative Work Product

Engagement Details

Product Development: In control of two mission teams focused on developing a comprehensive seller lead generation suite of services as well as enhancing and improving predictive CRM suite. Functions and responsibilities entailed product vision, user interface (UI), user experience (UE), development timelines, and project management working with teams of designers, developers, quality assurance, and client ambassadors. Product Marketing: Working closing with product marketing and sales leadership and company executives to refine communication architecture and plan from a brand marketing, advertising, and sales perspectives. Managing and conducting thought-leadership webinars with real estate industry top producers and influencers. Speaking at industry events for BoomTown! Sales Enablement: Working closely with sales executives developing comprehensive SDR training program.

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