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WETAG Experiential Branding

/, Design/WETAG Experiential Branding
WETAG Experiential Branding 2017-01-14T18:41:38-05:00

Project Description

Project Brief

LOCATION: LUGANO, SWITZERLAND – Ueli Schnorf, Owner/CEO of WETAG CONSULTING, wanted a comprehensive analysis of his firm’s overall mobile and digital content marketing strategy, paid search and social advertising strategy, lead conversion processes, sales enablement and client services processes. Following the Discover > Dream > Design > Deliver rubric, this engagement focused primarily on developing a content strategy that involved video and lifestyle narratives that appeal to high net worth clientele and work well within mobile and social marketing environments. Further, this engagement realigned lead handling and conversion processes to accord with the new content marketing initiatives.

Representative Work Product

Project Phases

Discover Phase: Week long immersion in the WETAG head office located in Lugano, Switzerland. Interviewing owners, marketing executives, and client services leadership. Observing and analyzing processes and functions across these business units, reporting findings each evening to owner and founder, Ueli Schnorf. Dream PhaseCollaborative process involving Ueli Schnorf and co-owner, Philipp Peter, as well as sales and marketing executives to redefine the WETAG content marketing strategy that would align with the strong international and local brand recognition of WETAG. Design PhaseUsing the insights derived from the Discover and Dream phases a Brand Brief and Creative Brief were created, which WETAG used to enhance new website functionality and design new content marketing assets. Deliver Phase: WETAG executed the design recommendations over a period of 12 months with ongoing consultation.

Discover Phase 100%
Dream Phase 100%
Design Phase 45%
Deliver Phase 15%
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