ZABEL Rebranding

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ZABEL Rebranding 2017-01-14T18:42:02-06:00

Project Description

Project Brief

LOCATION: BERLIN, GERMANY – Thomas Zabel, Owner/CEO of ZABEL | FINEST REAL ESTATE, wanted a comprehensive analysis of his firm’s overall branding, services fulfillment, and mobile-digital strategy. Following the Discover > Dream > Design > Deliver rubric, this engagement involved organizational innovation, brand repositioning, enhancing the Zabel mobile-digital strategy, enhancing existing lead conversion processes, client satisfaction, sales enablement processes, and executive coaching and counsel. Additionally, each of the lead and client-centric elements had to be implemented through seven different languages with particular regard to cultural sensitivities and regional dialects.

Representative Work Product

Project Phases

Discover Phase: Week long immersion in Zabel’s head office located in Berlin, Germany. Interviewing leaders of sales, marketing, client services, lead management, key clients, and senior executives. Observing and analyzing processes and functions across these business units, reporting findings each evening to owner, Thomas Zabel. Dream PhaseCollaborative process involving Thomas Zabel and business unit leaders to define (redefine) the Zabel brand vision. Design PhaseUsing the insights derived from the Discover and Dream phases a Brand Brief and Creative Brief were created, which Zabel used to design new website functionality, lead conversion practices, client fulfillment processes, and client concierge services. Deliver Phase: Zabel executed the design recommendations over a period of 12 months with ongoing consultation.

Discover Phase 100%
Dream Phase 100%
Design Phase 40%
Deliver Phase 15%
Let’s Get Started!