WETAG Experiential Branding

2017-01-14T18:41:38-05:00

Project Brief LOCATION: LUGANO, SWITZERLAND - Ueli Schnorf, Owner/CEO of WETAG CONSULTING, wanted a comprehensive analysis of his firm's overall mobile and digital content marketing strategy, paid search and social advertising strategy, lead conversion processes, sales enablement and client services processes. Following the Discover > Dream > Design > Deliver rubric, this engagement focused primarily on [...]

ZABEL Rebranding

2017-01-14T18:42:02-05:00

Project Brief LOCATION: BERLIN, GERMANY - Thomas Zabel, Owner/CEO of ZABEL | FINEST REAL ESTATE, wanted a comprehensive analysis of his firm's overall branding, services fulfillment, and mobile-digital strategy. Following the Discover > Dream > Design > Deliver rubric, this engagement involved organizational innovation, brand repositioning, enhancing the Zabel mobile-digital strategy, enhancing existing lead conversion processes, [...]

4 World Trade Center Social Media Strategy

2017-01-14T18:44:33-05:00

Project Brief LOCATION: NEW YORK, NEW YORK: Comprehensive social media marketing strategy and implementation aligning with brand tagline, "See 4 Yourself". The underlying branding strategy was to create a grassroots, "bottom-up", well-spring of support and advocacy within the Lower Manhattan district to demonstrate the vibrancy and resonance and positive rebirth of this area [...]

Mercedes-AMG Driving Academy U.S.

2017-01-14T18:45:53-05:00

Project Brief LOCATION: ATLANTA, GEORGIA: Comprehensive social media marketing strategy incorporating rich imagery and videography to elucidate the sheer power and excitement of driving a Mercedes-AMG. An important facet of these visual narratives was to demonstrate the sense of worldwide community and appeal of the Mercedes-AMG brand as well as showcase the excitement [...]

4 World Trade Center Guerilla Marketing

2017-01-14T18:49:30-05:00

Project Brief LOCATION: NEW YORK, NEW YORK: As a precursor to the official opening of the 4 World Trade Center building, Silverstein Properties wanted to generate buzz about the building within the Mid and Upper Manhattan districts. The resultant guerilla marketing execution aligned with the overall launch campaign tagline, which was "See 4 [...]