The Backstory of Your Brand

The elemental nature of a brand backstory functions as a catalyst for consistency and continuity around your brand. Essentially, the backstory of your brand remains unaltered and unaffected by accelerating changes in media and technology; it is device, medium, and platform agnostic. Without a well-crafted backstory, your brand risks suffering negative impacts related to media convergence. Interested to learn more? Read the full article here.